Sightline
Steel and glass paths move alongside one another towards a shared direction.

About Sightline

Growth, from the inside.

Sightline connects customer understanding, product judgement and commercial experience to help businesses find their next sources of growth—and make them work.

I’m Nic Kaftan.

For more than twenty years, I’ve advised businesses on growth and innovation and carried responsibility for delivering growth myself.

Nic Kaftan, founder of Sightline
Nic KaftanFounder · Sightline

As an innovation and brand consultant, I’ve helped Fortune 500 and DAX businesses understand demand, identify opportunities and make decisions on development, investment, launch, pricing and market performance.

At BASES/NielsenIQ, my product leadership included renewing a US$120m+ legacy portfolio and developing digital services. My commercial leadership spanned regional businesses and global accounts, including P&L responsibility for a US$11m+ regional business.

With emerging technology, the challenge has often been to turn an unfamiliar capability into something customers understand, buy and keep using. That has meant market development and customer growth at Trax, and now building the German market with Razberry.

I also work with senior executives as an adviser and executive coach, helping them think through business decisions, leadership challenges and the demands of a broader role.

Experience you can draw on.

Growth Direction & Focus

Where will the next growth come from?

  • Uncovering fresh demand for established brands through customer insight and predictive analytics.
  • Helping businesses identify which innovations could bring additional growth—and where substantial investment deserves backing.

Innovation & Offer-to-Market

What should the business develop next?

  • Putting established services and portfolios back on a growth path through renewal, digitisation and new offers.
  • Developing digital products through global launch and pioneering the commercial introduction of AI and neuroscience-enabled analytics.

Market Entry, GTM & Activation

How do we turn potential into business?

  • Growing customer relationships from modest project work into seven-figure strategic partnerships.
  • Building underdeveloped markets and turning unfamiliar capabilities into offers customers would buy, with the team and delivery needed to sustain growth.

Senior Advisory

How do you move forward when the choices are yours?

  • Working with senior leaders on growth direction, portfolio choices and the demands of broader or unfamiliar mandates.
  • Combining commercial challenge with executive coaching to work through difficult decisions, strengthen judgement and prepare for the conversations that move things forward.
A continuous glass passage connects substantial navy architectural planes, bringing different perspectives together.

Working together.

You work directly with me, whether on a consulting project or as an adviser and executive coach. I get involved, ask direct questions and take the knowledge within your business seriously. We work through the choices together, including what it will take to put them into practice. Specialists join where their expertise is needed.

You can expect a clear point of view, honest conversation and a sense of humour.

In other people’s words.

“Nic’s strategic leadership helped navigate what was a complex transition and his guidance ensured our offerings were aligned with our client needs, competitive insights, and operational efficiency.”

Juan PiqueSKIM

“Nic has great strategical and commercial negotiation skills, getting the most out of any deal for the company.”

Remco van KuijkStrategic insights · JTI
Read the recommendations

More ways to move the work forward.

Foresight, systems thinking, design thinking and coaching help us question familiar assumptions, explore alternatives and develop ideas with the people who will use them.

Explore alternative futures.

Strategic ForesightUniversity of Houston

Understand what helps or hinders progress.

Human-Centered Systems ThinkingIDEO U

Make ideas tangible and testable.

HPI licensed Design Thinking CoachHPI d-school · Hasso Plattner Institute

Build the business around an opportunity.

Innovation & EntrepreneurshipStanford University

Strengthen leadership judgement and effectiveness.

Professional Certificate in Executive CoachingHenley Business School

Associate Certified Coach (ACC)International Coaching Federation

What would you like to grow?

Let’s discuss where you want to take the business and what would help you get there.

Start a conversationhello@sightline-advisory.com